You Built Communities in Cities You Didn't Choose.

The Backbone Collective is formalizing what you've been doing for free.

What Is The Backbone Collective?

The Backbone Collective is The TO Agency's field network of military spouse Backbone Collective Operators across the globe. Real people with earned credibility who activate brands inside military communities with consistency and love. Not ads. Relationships.

With over 500,000 military spouses across the globe, this community represents one of the most deeply connected, battle-tested, and underleveraged networks in the world. The Backbone Collective gives that network a name, a structure, and a seat at the table.

What Operators Do

Activate brands inside military communities they already know.

Build consistent relationships between businesses and military families.

Represent The TO Agency's standards of relationship-first marketing.

Why The Collective Exists

Strategy is a philosophy of becoming.

Who will we become?

A field network of military spouse operators with earned credibility in cities we did not choose.

Who will we be of service to?

Brands that need to be felt inside military communities, not seen from outside them.

Who will they help others become?

Every neighbor we deploy makes the next deployment easier. Every relationship compounds.

Join the Roster

No commitment required. Operators are first in line when paid opportunities open.

First Name *

Last Name *

Email *

Location *

City and State *

Military Connection *

Tell us about your background, skills, or experience *

My military chapter *

How did you hear about The Backbone Collective? *

Social Media Handles (Optional)

Share any active profiles. These help us understand your reach and community presence.

Facebook

Instagram

TikTok

Threads

YouTube

X (Twitter)

Birthday (optional)

If you'd like to share, we'd love to celebrate you. Month and day only, no year stored.

Month

Day

Upload a photo (optional)

Put a face to your name. We are building relationships, not databases.

By checking this box, I grant The TO Agency (IGY6 Company LLC) permission to use my name, submitted responses, and any photos I provide in marketing materials, social media content, website pages, presentations, and promotional materials. I understand my information may be shared publicly as part of The Backbone Collective campaign. I confirm I am 18 years of age or older and agree to these terms.

The Backbone Collective is a program of The TO Agency, founded by Tiffany Orner on the Emerald Coast of Florida. The TO Agency specializes in experiential marketing strategy, community engagement, and relationship-first brand activations for military-connected communities near installations including Eglin Air Force Base, Hurlburt Field, and bases across the United States. Backbone Collective Operators represent The TO Agency in cities nationwide, bringing consistent brand activation to military families wherever they are stationed.